How I would get Ray’s Lunch Box on Google
To get Ray’s Lunch Box on Google you first have to decide the type of ad. For this example Ray’s would be an functional brand showing how the food was made. Then you decide the target audience you want to advertise to. Usually you pick two different audiences. For Ray’s the two audiences that should be targeted are Temple college students, and Temple facility. Each target audience is then an ad group and needs keywords that someone would search on Google when looking for places that deal with the same idea. Keywords for college students could be, free delivery, located next to campus and diamond dollars accepted. For facility they are close to the other ad group, but should have a whole different set of keywords. For Temple facility the keywords could be lunch specials, free WiFi in store, and new food options at Temple. Once you have these keywords you need to set aside how much you want to spend on the campaign and in what area. You can divide your money by cost per 1ooo impressions (views), cost per click, and cost per acquisition. So say Ray’s Lunch Box gives me 2,000 dollars to spend, I would then associate which strategy would fit best with this market. I would prefer to put the most money in cost per acquisition, so you’re paying Google only when someone buys something for your link. I would go 1,000 dollars for cost per acquisition and then 500 each for the other too. If the cost per acquisition bid is 5.00 and you spend 1,000, then your return on investment is 200 acquisitions. Finally the last thing I would need to do is design the search ad that would appear on the paid sidebar of Google’s pages. What is needed in a search ad is a headline, link, message, and tag. A good headline for Ray’s would read Temple’s Newest Food Option. The link then would be their website which is http://www.rayslunchbox.com. The message describes what the business intends to do. For Ray’s it would say, specialty made hoagies at college prices. Then the tag would be the business’s location. Ray’s Lunch Box’s address is 1536 N Carlisle St, Philadelphia, PA 19121. Also including the phone number in the tag can be beneficial for a business that might take a lot of phone orders. Overall this is something I could do for Ray’s Lunch Box, using the strategy of Google Adwords.
What a win over Penn State means for Temple
For the first time in 74 years the Temple Owls football team had defeated in state rival Penn State in front of the largest home game in Temple’s history. Christian Hackenberg was sacked a whopping 10 times and the Owls would win 27-10. For some fans this has been something they have been waiting for awhile. For myself this game meant just as much as someone who has been a Temple fan for 30 years. I became invested in the Temple family my sophomore year of high school as soon as I visited. Since then I have been rooting heavily for the cherry and white. These 7 years that one topic would come up in discussion every time, “Is this the year Temple beats Penn State”? The answer was yes this year and it couldn’t have come at a better time.
Temple over the last several years has risen tremendously on the college radar. Their marketing campaigns, expansion, and academic success has led Temple to be recently name the 115th best national university experience. This ranking is tied with the University of Kansas and University of Utah. When those schools come to mind, they are respected throughout the country. Temple over the last 5 years has risen 17 spots in the U.S. News ranking. That puts them as the 7th highest improvement in the public schools category nationally. That’s why Temple’s win on Saturday is more than just breaking one streak, but a continuation of the momentum Temple has gathered over the last several years. Athletics are a great way to represent a university. While they should not be the only factor, they can be a main factor because of the media exposure involved. This win helped attract attention to Temple football, who over the past decades have not been taken seriously. I think it starts right with Matt Rhule, who stresses some of the most important beliefs someone needs. He understands where Temple is and what this means for the university. He is part of the Temple community since the Al Golden era and stresses to his players what is really does mean to be a Temple Owl.
For myself this is an exciting time to be part of the Temple community. I would rather be a part of a school who has a future that is getting traction right now. This victory is just the start and the football team needs to continue to win to keep the attention on them. It could reap big benefits for Temple, such as an on campus football stadium, or an American Athletic Conference Championship. For now though, the Temple community will enjoy this victory that means so much whether if it was one year or 74 years.
J Weaver Productions 